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Look at this infographic from the Real Estate Staging Association (RESA) it shows you how much money you can save by staging your home before you list it.
The longer your property sits on the market the more carrying costs you incur. Put your monthly expenditure numbers together to see how much you could personally save by staging BEFORE you list. Even if you're already on the market and did not stage first...... it's not too late to do it now and create more buzz, more foot traffic to your door and more offers! So, BEFORE you put your property on the market it makes total sense to call your staging expert......ME!! |
Q: What is staging?
A: Fundamentally staging is a marketing tool.
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Staging is NOT decorating. Staging is the art of Visual Marketing which helps potential buyers visualize themselves in the space.
With the right choices and execution strategy you can increase your chances of achieving great results. By merchandising & marketing each room to appeal to the most potential buyers you offer a lifestyle that isn't the current owners reality. |
Staging is all about buyer appeal and NOT the sellers design style.
Staging accentuates the positive features of the home while deflecting from the negative aspects. Those negative aspects still remain, we have simply drawn the focus to identify the beauty within the space. |
Barb Schwarz, President of the International Association of Staging Professionals says it best...."
Staging is preparing a home for sale so the buyer can mentally move in"
Staging is preparing a home for sale so the buyer can mentally move in"
Q: Who needs Home Staging?
A: Simple, EVERYONE!
Whether selling a small condo or a multi million dollar waterfront property all homes benefit from staging. If you want to sell your home for top dollar then you must stage.
Buyers will only pay what they perceive the value of the home to be. Most buyers today want a move in ready property. It behooves you to do all you can to make your home "show ready" to ensure that successful sale.
Whether selling a small condo or a multi million dollar waterfront property all homes benefit from staging. If you want to sell your home for top dollar then you must stage.
Buyers will only pay what they perceive the value of the home to be. Most buyers today want a move in ready property. It behooves you to do all you can to make your home "show ready" to ensure that successful sale.
Q: Why Stage?
A: Two reasons:
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1. So the property spends fewer days on the market.
Staged homes sell faster than un-staged homes. The longer a home sits on the market the more likely it is to suffer a price reduction. Why see your biggest commodity be whittled down simply because you didn’t do all you could to prepare your home for sale? |
2. More money!
Most buyers want a home where all they have to do is move in. HGTV has educated the buyer and heightened expectation. You, the seller can want a certain asking price however if the home doesn’t match that perceived value then the buyer will offer a lower bid, plain and simple. |
Q: Yeah, but is Staging Expensive?
A: Firstly, I can say with confidence that staging your home before listing will cost you less than your first price reduction!
Think of staging as an investment, not an expense and an investment that has a great ROI (Return on Investment).
When selling, you want to maximize the equity in your home. If you look to invest 1% of the list price to prepare and stage the home for sale you can expect a return of 5% - 8%. With those stats you'll more than recoup your initial investment in the sale of your home.
So, think of it this way, selling “as is” (no preparation, no staging) it will cost you more money with the first price reduction than your initial staging investment! Who can afford that?
Think of staging as an investment, not an expense and an investment that has a great ROI (Return on Investment).
When selling, you want to maximize the equity in your home. If you look to invest 1% of the list price to prepare and stage the home for sale you can expect a return of 5% - 8%. With those stats you'll more than recoup your initial investment in the sale of your home.
So, think of it this way, selling “as is” (no preparation, no staging) it will cost you more money with the first price reduction than your initial staging investment! Who can afford that?
Q: OK, Where to Start and What to Do?
A: CALL Adaptive Staging & Redesign to set up your Walk & Talk Consultation!
Preparing your property for sale can be overwhelming, especially as you deal with the rest of your busy life. At Adaptive Staging & Redesign we help sellers prepare their property for sale using our 8-step staging philosophy. Our 2-hour comprehensive consultation with cover everything you need to address to ensure a successful listing.
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Hiring a home staging expert they will show you how to prioritize your preparations. Our Walk & Talk Consultation will give you all the tools necessary to get you show ready for the all important Listing photographs.
Our action plan will help reduce your stress and anxiety even make it fun!
Our action plan will help reduce your stress and anxiety even make it fun!
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Want to start your cleaning prep?
Not Sure Where to Start? Subscribe to get our FREE Cleaning Checklist and never miss a nook or cranny! |
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Take a look at the most popular home renovations in the US and how they affect the resale value. The results are offered by region, scroll down for the South East.
The True Costs vs. Resale Value of Popular Home Renovations
